Let’s face it: terrestrial radio is going away. When exactly is anybody’s guess, but it certainly seems inevitable. Listening to radio on my commute to and from work, and while traveling to visit family, I’ve grown to despise the radio almost. I always heard the “radio sucks” comments and thought them myself, but I’ve always wondered what the specific reasons were.
Over the last few weeks I’ve jotted down several notes to myself as potential starting points for an article on the matter, and finally on a six-hour drive from Virginia to New York, I decided on the first subject to write about: repetitiveness. Not just repetitiveness of Linkin Park and Three Days Grace over and over (which is annoying too), but old songs from the 90s. I always thought Nirvana, Green Day, and Bush were horribly overplayed in my area (DC area), and always attributed it to just being my area. This last trip up the East Coast revealed that it wasn’t just Maryland and Virginia, it was much larger. How much larger would turn out to be a surprise.
This “study” is hardly scientific, but I feel it gets pretty close. First, I picked 10 cities across the US, and if I didn’t already know the big rock radio station there, I just Googled “city name new rock radio station”. The list I came up with was WWDC - Washington, DC; WXRK - New York, NY; KROQ - Los Angeles, CA; KDGE - Dallas, TX; WZZN - Chicago, IL; KBPI - Denver, CO; WYSP - Philadelphia, PA; KISW - Seattle, WA; WPLA - Jacksonville, FL; and WXZZ - Nashville, TN. After assembling this list of stations, I then took each station’s top 100 most played songs for the week of December 28th to January 3rd and compiled them into one long document, separated by station. In total, I had a list of 1,000 songs.
When I started going through the list, I was almost in shock, and I mean that honestly. I knew it was bad, but seeing my pen markings all over the pages gave a visual indicator of just how bad it really was. I started out by going through all 1,000 songs and circling each one that was more than five years old. For those I was unsure of or was close to five years, I looked it up online to make sure. The results? Well over HALF of the top-100 most-played songs from the last week were over five years old. On average, newer songs filled the top 25-35 spots, with the older songs dominating the higher numbers with new songs scattered about. A lot of those songs were over 10 years old, with of course several older than that.
What I also noticed going through and circling songs was certain names repeating over and over and over again. The number one most played artist? Nirvana. I knew Nirvana would be the most played of the older artists, but they won out overall as well. (Keep in mind that when I say “most played”, I mean number of songs in the stations’ top 100. For example, Linkin Park may only have two songs in rotation on a station, but those two songs are probably played 3:1 over any Nirvana tracks.) Nirvana accounted for 4.2% of the 100 most-played tracks. Interestingly, I was able to make a list of just 10 bands that accounted for over 25% of the list! These 10 bands (in order of most appearances) are Nirvana, Green Day, Stone Temple Pilots, Pearl Jam, Smashing Pumpkins, Sublime, The Offspring, Bush, Alice in Chains, and Soundgarden. (For those in the list that did have music that came out in the past five years, those songs were not counted.)
Another interesting (or disturbing) thing I noticed was the number of oddball songs that made it as most-played. Artists like the Violent Femmes, Harvey Danger, and The Verve. It’s okay to play these one-hit-wonders every few months or something, but one of the 100 most-played? For shame. The Gorillaz and The Beastie Boys also ranked high, and are they even really rock? Amy Winehouse? I digress…
So what happened? Did radio get stuck in the 90s? Are they catering specifically to people in my age group that listened to these bands in high school and/or college? Or is it that the program managers are that age and can’t seem to realize that not everybody wants to hear these bands that often? Whatever it is, it’s a trend that certainly is leading to the demise of radio and ultimately the ability for new rock artists to make anything resembling a living. With over 50% of the most-played music on rock radio being older, and half of that being just 10 bands, where is the room for all the new artists? And when I say new artists, I mean the ones that are lucky enough to have a record deal already. That’s not even counting the thousands, if not tens of thousands, of rock bands that have yet to be signed. I could keep going on and on with this, because with the less than half that make up actual “new” or “modern” rock, you have competition amongst sub-genres like emo, metal, hard rock, melodic rock, hardcore, etc.
So what is the answer? I honestly don’t know. One thing is certain though, and that is that rock radio needs a major overhaul just to start with. The first step needs to be sweeping out some of the dust. I love(d) Nirvana and the like, and enjoy hearing them from time to time, but it just gets old. With satellite radio, iPods, and the like moving in on radio’s turf at full-speed, there may be nothing to save it at this point. Next time you hear an older song on the radio, consider calling up and saying something about it. Or send your station an email asking them to rethink the balance of old and new.
We have put in an interview request with the programming manager of one of the above-mentioned stations, so if he agrees to talk about it, we’ll get his perspective. Leave your thoughts and ideas in the comments. If you have a favorite or friendly DJ in your local area, call them up, ask them to read this, and then let us know their response and what they think.